In today’s digital world, a website can make or break a business. More and more people are relying on internet search engines to help them find recommendations for all of their needs. 

The restoration industry is no exception. 

Therefore, it’s more important than ever for restoration contractors to make sure that their website is easy to navigate and effective at generating leads. The right ads campaign can also make a huge difference, but most restoration companies don’t have the human resources to handle these marketing challenges internally.

That’s where Restoration Marketing comes in to save the day. Vinnie Mac Restoration Marketing is a web design company that specializes in the restoration industry. They have helped countless restoration contractors across the country with successful marketing campaigns. Most recently, Restoration Marketing launched a new website and paid ads campaign for United Remediation Solutions.

About the Client - United Remediation Solutions

Since Restoration Marketing has proven experience in generating leads for restoration companies, United Remediation Solutions was a great fit as a client. The company currently serves the entire state of New Jersey, so they knew that they would need considerable help with their SEO and targeting their ideal customers. 

What makes this restoration company unique is that they don’t just provide water, fire, and mold restoration services. Unlike other competitors in their area, they also specialize in providing services for biohazard cleanups. These services include:

• Crime Scene Cleanup
• Hoarding Cleanup
• Drug Lab Cleanup

The Client’s Goal for their Restoration Business

Before Restoration Marketing begins any project, they take the time to sit down with new clients to better understand their needs. At the strategy session, clients can discuss their current marketing situation and the goals they have for their business.

When Restoration Marketing met with United Remediation Solutions, they learned that the contractor's biggest goal was to generate more leads by reaching potential customers throughout the entire state of New Jersey. Though this was no small task, the owner of Restoration Marketing was optimistic, saying:

“ This client has a leg up in their industry because they offer specialty services like biohazard cleanup alongside typically damage restoration services. We are excited to get this campaign launched and help their business grow!” - Sean McMeen. 

Services Provided by Restoration Marketing

Based on the client’s goals and an assessment of their current lead-generating strategy, Restoration Marketing was able to create a new plan to help their business reach more clients. The strategy was broken down into two main categories: website design and paid ads campaign.

New Website Design

United Remediation Solutions already had an existing website, but it was not helping them attract as many new clients as they had hoped. It needed some improvements for easier navigation. It also required some more service pages and content to help with SEO. The plan was to focus a customized SEO plan on local domination. Restoration Marketing would then help them to expand their reach throughout the state over time. 

That’s not all! 

Restoration Marketing helped to improve the aesthetics of the website as well. They created a clean design and coordinated colors to complement the restoration company’s branding. The client was also able to provide the designers with some great team photos. These photos complemented Restoration Marketing’s current strategy to build trust with United Remediation Solutions customers.

Paid Ads Campaign

For the second portion of the marketing strategy, Restoration Marketing worked to launch a paid ads campaign on behalf of United Remediation. The marketing team decided to use both Google Ads PPC and Google Local Services Ads for the best reach and most effective targeting. 

Benefits of Restoration Marketing’s Internet Marketing Services

The average owner of a remediation company doesn’t have the time or knowledge to execute their own marketing strategy. When they attempt to DIY the job, they end up wasting time and money on less than ideal results. 

The advantage of companies like United Remediation Solutions choosing to work with Restoration Marketing is that they can focus on what they do best while a team of professional marketing strategists handles all of their internet marketing needs, including: 

• Website Design, Development, and Copy
• Paid Advertising Campaigns on with Google & Facebook
• Local SEO Analysis, Strategy, and Content Creation
• Social Media Branding and Targeting for Improved Reputation

Learn More About Restoration Marketing & Their Personalized Marketing Solutions

Since Restoration Marketing began, they have had the opportunity to generate more leads that turn into profitable jobs for restoration companies. To learn more about how they can help, contactors should pick up the phone and call (314) 582-5210. A helpful representative can provide more information over the phone, or they can schedule a strategy session. Prospective clients can also submit the online contact form to get started!