Google Ads That Turn Emergency Searches Into Booked Jobs

When a homeowner is standing in two inches of water, they call whoever shows up first. We build and manage Google Ads that put your company there, at a cost per job that makes sense.

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โ˜…โ˜…โ˜…โ˜…โ˜… Trusted by 70+ restoration contractors
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Search Campaigns

Top of the page the moment they search.

Storm Response

Launched fast when freeze and flood weeks hit.

Landing Pages

Built to turn clicks into phone calls.

Call Tracking

Every call tied to the keyword that drove it.

Negative Keywords

No spend wasted on the wrong searches.

Bid & Budget Management

Bids tuned daily around your cost per job.

Our Google Ads Services

Everything inside our water damage Google Ads

Seven workstreams, one team, all managed around one number: what a booked job costs you.

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Search Campaigns

Built around emergency-intent searches, not vanity keywords.

  • Keyword and competitor research
  • Ad copy written and split-tested
  • Tight geo-targeting on your service area

Storm Response Campaigns

When a freeze or flood hits your market, speed wins the week.

  • Campaigns ready to launch when weather hits
  • Budgets surged while demand spikes
  • Wound back down when the rush ends

Landing Pages

Clicks are expensive. The page they land on decides if they call.

  • Dedicated pages per campaign
  • Click-to-call built for mobile
  • Fast loading, tested for conversion

Wasted-Spend Protection

Half of ads management is saying no to the wrong clicks.

  • Negative keyword lists maintained
  • Search term audits
  • Areas you don't serve excluded

Call Tracking & Lead Quality

You'll know which keyword made the phone ring, every time.

  • Tracking numbers on every campaign
  • Calls recorded and reviewed
  • Leads tied back to keyword and ad

Bid & Budget Management

Managed like it's our money, adjusted like it's your market.

  • Ongoing bid management
  • Scaled up for storms and busy seasons
  • Managed to a target cost per job
Cost per job ↓

Reporting & Cost Per Job

Everything above gets measured in the only numbers that matter: what a lead costs, what a job costs, and what came back.

  • Monthly performance reports
  • Cost per lead and cost per job tracking
  • Auction insights against competitors

We Get You More Water Damage Leads By Using Google Ads

Many restoration companies try Google pay per click (PPC) ads, only to get frustrated with the time and cost involved. While PPC leads can be expensive, when ads are optimized from day one, you’ll discover they’re one of the most cost-effective and profitable marketing tools in the industry.


At Vinnie Mac, we thoughtfully craft ad copy around the keywords your prospects are actually searching for to get you the most bang for your buck. We also regularly monitor your analytics to ensure each ad delivers the results you want.


  • Rank in the top spot for every search term related to water, mold, fire, asbestos, or demo in your chosen markets
  • Convert customers at a higher rate than traditional SEO efforts
  • Tie your ads into special offers and promotions to generate more clickthroughs

Profitable Restoration Google Ads Require a Blend Of Calculation And Strategic Planning

We provide Pay Per Click marketing services to Restoration Contractors looking increase the number of jobs they do each month. We're looking to help restoration owners looking to build a business rather than pay per lead.


How we setup our Google Per Per Click Ads:

  • Restoration Keywords: Keyword Strategy

    If you don't use the right keywords than you wont attract the right type of jobs. We work with restoration contractors all over the country and know what people search for when they need your services.

  • Good Ad Writing: Don’t Ignore It

    Writing good ads is an important part of setting up pay per click. We structure all ads to call out the problem and then offer a solution. For example: If someone is search because they have had a flood in the basement the ads might say, "Have you had a recent flood in your basement? ABC Restoration Contractor provides basement flood cleanup services. Get a free estimate by calling."

  • Manage Your PPC Dollars: Set a Sensible Budget

    Setting a budget is key to making sure your ads show throughout the day. We typically find that water damage jobs take 3-5 clicks to convert to a job and those clicks can range from $40-$80 per click depending on the number of competitors in your area and the population.

  • Track Conversions: They Keys To Success

    Tracking conversions is the process of determing if your pay per click ads are actually working. We do this by determing if someone has called you or filled out a form on your website. We use special codes embeded into your website and a call tracking number to make this all work. Most people are just wasting money on ads if they don't have conversion tracking setup correctly. We typically see 15-20% conversion rates for our clients.

Why Vinnie Mac

Become the best known water damage contractor in your area

With our comprehensive restoration marketing system, we use internet marketing to help you attract, capture and engage more qualified jobs while tracking your return on investment. Let us take care of your internet marketing so that you can focus on what you do best.

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Trusted & certified Restoration Industry Association MemberGoogle Partner
Client Success

Hear from our clients

Real restoration contractors, in their own words, on what happened after they handed us their marketing.

"We saw real results" EcoClean Restoration
"My honest review" Vinnie Mac client testimonial
20 jobs worth over $150K Justin, Excel Restoration
Mike's success story Vinnie Mac client testimonial
Free Strategy Session

Are you ready to take your water damage business to the next level in 2026?

Schedule a complimentary strategy session where we'll review your existing website and marketing, and provide feedback that'll help you grow your company.