We're passively recruiting for this role and open to meeting great people. Feel free to submit your application if you'd like to be considered for an opening.
Position Overview
Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven digital marketing strategies. The Business Development Representative is responsible for converting qualified appointments into long-term client partnerships, conducting discovery calls with pre-screened restoration contractors, and closing deals with people who are already interested in what we do.
This is not a cold calling role. Our Outbound Sales Specialists handle prospecting, so you can focus on what you do best: running great discovery calls, presenting solutions that actually fit the client, and closing with confidence. You are selling a service that works, backed by real case studies, real results, and a team that delivers. The restoration contractors you will speak with are small to medium business owners who help families and businesses rebuild after their worst moments, and our marketing helps them do more of that work.
If you are relationship-focused, motivated by a clear path to high earnings, and want to sell something you can genuinely stand behind, this role is worth your attention.
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Key Responsibilities
Sales & Closing
- Convert qualified appointments into new client partnerships with a minimum 40% close rate, targeting 50% and above
- Conduct thorough discovery calls to understand each contractor's business goals, challenges, and current marketing situation
- Present Vinnie Mac's marketing services using case studies, testimonials, and ROI data in a way that is tailored to each prospect
- Handle objections and negotiate terms to reach agreements that work for both sides
- Collaborate with the Outbound Sales team to provide feedback on lead quality and help refine what a qualified appointment looks like
Relationship Building & Pipeline Management
- Nurture warm pipeline relationships and follow up consistently with prospects who are not yet ready to close
- Build genuine relationships with contractors so that trust is established before a contract is signed
- Manage and track all prospects, conversations, and next steps in HighLevel CRM
- Prioritize high-value opportunities and keep the pipeline clean and current
Continuous Improvement & Skill Development
- Use AI tools and call recording to review your own performance, identify patterns, and sharpen your approach over time
- Run mock scenarios and self-assessments to stay sharp and prepare for objections before they come up in live calls
- Stay current on digital marketing trends and the restoration industry so you can speak to client challenges with real credibility
- Share what is working with the broader sales team and contribute to refining the overall sales process
- Attend industry trade shows and conferences 3-4 times per year to build industry knowledge and network with restoration contractors
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What Success Looks Like
The Business Development Representative is successful when:
- Close rate consistently meets or exceeds 40%, with a clear trajectory toward 50% and above
- Discovery calls are thorough, specific, and leave prospects feeling understood rather than sold to
- The pipeline is active, organized, and moving — nothing sits without a next step
- Feedback to the Outbound Sales team is specific and helps improve lead quality over time
- New clients are set up with accurate expectations and a genuine understanding of what they have signed up for
- Skills are actively developing — you are measurably better at this six months in than you were on day one
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Requirements
Sales Skills & Approach
- Natural closer who is equally comfortable building relationships and asking for the business
- Skilled at running discovery calls that uncover real needs rather than pitching on autopilot
- Strong objection handling — you navigate pushback without being defensive or pushy
- Excellent verbal communication and presentation skills across phone and video
- Relationship-focused approach that prioritizes long-term fit over short-term wins
Industry & Marketing Knowledge
- Working knowledge of digital marketing concepts including SEO, paid ads, and lead generation - enough to speak credibly about what we do and why it works
- Genuinely curious about the industries you sell into and willing to go deep on what makes restoration contractors tick
- Committed to ongoing learning - you stay current on sales best practices, industry trends, and marketing developments without being told to
Technical & Operational Skills
- Comfortable working in CRM systems - we use HighLevel
- Proficient with video calling platforms for discovery and closing calls
- Uses AI tools and call recording software to review performance and improve - not just to move faster, but to get better
- Comfortable in ClickUp or similar project management tools for tracking activity and staying organized
- Self-directed and accountable - you manage your own pipeline and development without needing to be chased
Who You Are
- Motivated by earnings and honest about it — commission-driven environments energize you
- Genuinely interested in helping small business owners grow, not just hitting a number
- Confident without being aggressive — you know the difference between persistence and pressure
- Accountable and self-aware — you assess your own performance honestly and act on what you find
- Positive team player who shares what is working and helps make the whole sales process better
Bonus Experience
- Prior experience selling to small business owners
- Experience with recurring services or retainer-based solutions
- Familiarity with home services, construction, or restoration industries
- Experience attending or presenting at industry trade shows or conferences
- Background in or exposure to digital marketing
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Application Requirement
Along with your resume, please submit a brief note covering:
- Your biggest sales win and what made it special
- Why helping restoration contractors appeals to you
- What you are looking for in your next role
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Compensation & Benefits
- Salary base $50,000 + 30% commission on every close (OTE: $120,000 to $150,000+ annually)
- Deal values range from $1,500 to $5,000+ per client
- Current appointment volume: 25-30 qualified appointments per month and growing
- Full-time (40 hrs/week), fully remote position
- 2 weeks paid vacation + paid US holidays + sick leave
- Bereavement / Parental Leave policies
- 401k with a 4% employer match
- Flexible working hours with overlap during Central Time business hours
- Professional development, mentorship from manager
- Travel 3-4 times per year, all expenses covered
- Career growth potential as the company scales
About Vinnie Mac Restoration Marketing
We are a full-service digital marketing agency that specializes exclusively in helping damage restoration and home services contractors increase their sales and dominate their local markets. For a decade, we have been the go-to agency for restoration businesses looking to generate brand recognition and quality leads through SEO, PPC, reputation management, and website optimization.
We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service. Our core values: positive team player · integrity & accountability · results-focused · always resourceful · humbly confident.
