Paid Ads Strategist

Position Overview

Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven digital marketing strategies. The Paid Ads Strategist manages a portfolio of approximately 30 clients running primarily Google Local Services Ads with some Google Search and Bing, keeping campaigns accurate, budgets paced carefully, and performance consistently reported.

We want to be upfront about what this role looks like day to day. It is methodical, detail-oriented work. The wins come from consistency, attention to detail, and genuinely caring about how every dollar performs for clients who are mostly working with modest budgets. If that kind of work energizes you rather than drains you, this role is a strong fit.

There is real room to grow here. We are actively building out AI-assisted workflows and moving the team toward more proactive, strategy-driven work over time. We want someone who is comfortable with where things are now and excited about where they are headed. We are a team that embraces AI tools and expects this role to be an active participant in finding, learning, and implementing them.

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Key Responsibilities

Campaign Strategy & Management

• Own day-to-day management and optimization of Google LSA and Google Search campaigns across a 30-client portfolio, with the occasional Bing and Meta campaign mixed in.
• Manage budget pacing and performance monitoring across all active accounts
• Ensure LSA profiles are accurate, verified, and continuously optimized across photos, service areas, and compliance requirements
• Build and launch new campaigns and ad sets as the client portfolio grows
• Stay current on platform changes and paid media best practices

Tracking, Analytics & Reporting

• Monitor performance metrics including CTR, CPC, CPL, and conversion rate across all accounts
• Deliver weekly KPI summaries and monthly performance reports for all clients
• Manage call tracking setup and monitoring using CallRail or similar platforms
• Conduct quarterly advertiser verification checks and performance reviews

Client & Team Collaboration

• Partner with the Client Success team to provide performance insights, join calls when relevant, and support client questions
• Collaborate with the Web & Graphic Designer on landing page creative and ad banners
• Work with the Content team on ad copy testing and creative strategy
• Support cross-department initiatives that impact lead quality and conversion tracking
  

Compliance & Platform Health

• Partner closely with the Client Success team on account health, performance insights, and client questions
• Monitor GBP profiles and flag any review concerns or anomalies spotted during regular account monitoring
• Ensure all campaigns comply with Google and Bing ad policies
• Contribute to cross-department initiatives that impact lead quality and conversion tracking

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Requirements

Technical Skills (required)

• Proven experience managing Google LSA and Google Ads campaigns with measurable results
• Familiarity with Meta Ads, Bing Ads, and emerging paid platforms
• Experience with call tracking platforms such as CallRail
• Comfort managing a high volume of accounts simultaneously in an agency setting
• Familiarity with GA4 is a plus, we want to use it more consistently and would love someone who wants to help get us there
• Comfort using AI tools to improve workflow and output quality, with genuine interest in continued experimentation

Operational Skills

• Strong organizational habits across a high-volume client portfolio
• Own your task queue in ClickUp - keep statuses, due dates, and priorities current without needing reminders, and flag anything at risk before it becomes a problem
• Detail-oriented with a focus on accuracy across budgets, tracking, and reporting
• Clear, proactive communicator with internal teams - especially Client Success

Soft Skills

• Finds genuine satisfaction in methodical, detail-oriented work - consistency is a strength, not a limitation
• Self-directed and reliable - you manage your portfolio without being chased
• Curious and open to evolving - the role is actively growing and you want to grow with it
• Positive and collaborative - you make the team better by being in it

Bonus Experience

• Prior experience in home services or restoration marketing / working in a marketing agency
• Familiarity with seasonal campaign planning and strategy
• Experience building internal reporting systems or dashboards
• Knowledge of landing page best practices and conversion optimization
• Familiarity with GoHighLevel or similar marketing CRMs
  

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Compensation & Benefits

• Salary based on experience + growth/performance-based increases
• Full-time (40 hrs/week), fully remote position
• 2 weeks paid vacation + paid US holidays + sick leave
• Bereavement / Parental Leave policies
• Flexible working hours with overlap during Central Time business hours
• Professional development, mentorship from manager
• Career growth potential as the company scales

About Vinnie Mac Restoration Marketing

We are a full-service digital marketing agency that specializes exclusively in helping damage restoration and home services contractors increase their sales and dominate their local markets. For a decade, we have been the go-to agency for restoration businesses looking to generate brand recognition and quality leads through SEO, PPC, reputation management, and website optimization.

We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service. Our core values: positive team player · integrity & accountability · results-focused · always resourceful · humbly confident.