Paid Ads Strategist

Position Overview

Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven digital marketing strategies. The Paid Ads Strategist owns the planning, execution, and optimization of paid media campaigns across our client portfolio — with a focus on generating measurable, high-quality leads for restoration and home services contractors.

This is not a set-it-and-forget-it execution role. We are looking for someone who thinks strategically about client budgets, platform performance, and lead quality, and who takes real ownership over the results their campaigns produce. You will manage campaigns across Google LSA, Google Ads, Meta, and Bing, contribute to cross-functional initiatives, and be a meaningful voice in how the Paid Ads team operates and grows.

We are a team that embraces AI tools and expects this role to be an active participant in finding, learning, and implementing them.

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Key Responsibilities

Campaign Strategy & Management

• Own the strategy, setup, management, and ongoing optimization of campaigns across Google LSA, Google Ads, Meta Ads, Bing Ads, and emerging paid platforms
• Develop and execute budget allocation strategies that maximize ROI within client spend parameters
• Build and launch new ad accounts, campaigns, and ad sets as the client portfolio grows
• Ensure LSA profiles are accurate, verified, and continuously optimized across photos, service areas, and compliance requirements
• Proactively identify performance opportunities and make data-driven decisions without waiting to be directed
• Stay current on platform changes, new ad formats, and paid media best practices

Tracking, Analytics & Reporting

• Own setup and ongoing management of GA4 and GTM across client accounts
• Monitor performance metrics including CTR, CPC, CPL, impression share, and conversion rate — and act on what the data is telling you
• Deliver weekly KPI summaries and monthly performance reports for all clients
• Conduct quarterly deep-dive performance reviews and advertiser verification checks
• Audit tracking systems regularly to ensure accuracy across GA4, GTM, and call tracking

Client & Team Collaboration

• Partner with the Client Success team to provide performance insights, join calls when relevant, and support client questions
• Collaborate with the Web & Graphic Designer on landing page creative and ad banners
• Work with the Content team on ad copy testing and creative strategy
• Support cross-department initiatives that impact lead quality and conversion tracking
  

Compliance & Platform Health

• Monitor GBP profiles and flag any review concerns or anomalies when spotted during regular account monitoring
• Spot-check Google Business Profiles weekly for issues tied to LSA performance
• Ensure all campaigns comply with Google, Meta, and Bing ad policies

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Requirements

Technical Skills (required)

• Proven experience managing Google LSA and Google Ads campaigns with measurable results
• Familiarity with Meta Ads, Bing Ads, and emerging paid platforms
• Strong command of GA4, GTM, and call tracking setup and management
• Ability to analyze complex performance data and translate it into clear, actionable strategy
• Experience building and launching new ad accounts, campaigns, and ad sets
• Comfort using AI tools to accelerate workflows, with genuine interest in continued experimentation and implementation

Strategic Skills (required)

• Thinks in terms of outcomes, not just task completion — you own the results your campaigns produce
• Skilled at budget allocation across platforms to maximize ROI within client spend parameters
• Able to identify performance opportunities proactively rather than waiting to be directed
• Understands lead quality as a metric, not just volume — conversion to booked jobs matters
• Stays current on platform changes, new ad formats, and paid media best practices

Soft Skills

• Strong communicator — proactive with your manager, teammates, and clients without being prompted
• Self-directed and ownership-oriented — you do not need to be micromanaged to produce great work
• Able to deliver clear, accurate weekly and monthly performance reports on time, every time
• Detail-oriented with a focus on accuracy across budgets, tracking, and reporting
• Confident presenting data and recommendations without needing someone else to interpret it for you
• Adaptable and curious — the paid media landscape changes constantly and you change with it
• Positive and collaborative — you make the team better by being in it
• Own your task queue in ClickUp (or other project management tool) — keep statuses, due dates, and priorities current across all client accounts without needing reminders, and proactively flag blockers before they become problems

Bonus Experience

• Prior experience in home services or restoration marketing / working in a marketing agency
• Familiarity with seasonal campaign planning and strategy
• Experience building internal reporting systems or dashboards
• Knowledge of landing page best practices and conversion optimization
• Familiarity with GoHighLevel or similar marketing CRMs
  

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Compensation & Benefits

• Salary based on experience + growth/performance-based increases
• Full-time (40 hrs/week), fully remote position
• 2 weeks paid vacation + paid US holidays + sick leave
• Bereavement / Parental Leave policies
• Flexible working hours with overlap during Central Time business hours
• Professional development, mentorship from manager
• Career growth potential as the company scales

About Vinnie Mac Restoration Marketing

We are a full-service digital marketing agency that specializes exclusively in helping damage restoration and home services contractors increase their sales and dominate their local markets. For a decade, we have been the go-to agency for restoration businesses looking to generate brand recognition and quality leads through SEO, PPC, reputation management, and website optimization.

We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service. Our core values: positive team player · integrity & accountability · results-focused · always resourceful · humbly confident.