Content Marketing Specialist

Position Overview

Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven digital marketing strategies. The Content Marketing Specialist is a core producer on the Content & SM Team, creating, refining, and publishing written content that does real marketing work for our clients and for Vinnie Mac as a brand.

This is not a writing-for-writing's-sake role. Every blog post, web page, and case study exists to drive visibility, build trust, and generate leads. The person in this seat thinks like a marketer first and a writer second. Unlike in-house marketing roles, this position manages content across multiple clients simultaneously, most of them in the restoration space, which means similar topics come up again and again. True stamina, creativity, and the ability to make each client's content feel specific and genuine are non-negotiable here.

We do not expect perfection. Content is highly visible work and mistakes happen. What we do expect is accountability, proactivity, and a mindset that is always learning. We are a team that embraces AI tools and expects this role to be an active participant in finding, learning, and implementing them, not as a shortcut, but as a way to do better work.

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Key Responsibilities

Content Creation & Strategy

• Research topics, client industries, and audience needs before writing, good content starts with understanding, not just execution
• Write and refine AI-assisted content for clients including blog posts, website pages, landing pages, case studies, ad copy, business descriptions, and service descriptions
• Write conversion-focused landing page copy aligned with paid ads and campaign strategy
• Support email marketing initiatives as needed, including campaign copy and nurture sequences
• Approach every piece with a marketing mindset: who is this for, what do they need to know, and what do we want them to do next
• Follow content briefs and collaborate with the SEO team as a partner, not just an order-taker, contributing ideas and flagging opportunities as you spot them
• Find ways to make each client's content feel specific and authentic to their business, even when the topic territory is familiar
• Select images to accompany content, whether client-provided, stock photography, or AI-generated when neither is available
• Pull photos and job documentation from client software to support case study creation
• Publish blogs and case studies to client websites primarily using WordPress, with occasional work in Duda
• Contribute to Vinnie Mac's own brand content, applying the same marketing mindset to how we present ourselves as an agency

Cross-Team Collaboration & Support

• Work closely with the SEO team to ensure content strategy and execution are aligned and continuously improving
• Support the CS team by occasionally contributing content strategy ideas for at-risk clients or upsell conversations, and helping them feel confident communicating the value of content marketing to clients
• Stay current on SEO and content marketing trends and bring relevant insights back to the team

Quality & Process

• Review all AI-assisted output carefully before it goes out, quality that reflects well on the client and the agency is the goal, not just speed
• Follow department SOPs and QA checklists consistently and flag gaps when you spot them
• Contribute to improving templates, documentation, and workflows as the team grows
  
  

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What Success Looks Like

The Content Marketing Specialist is successful when:

• Content is accurate, on-brand, well-written, and published on schedule
• Every piece reads like it was written for that specific client, not like it came off an assembly line
• The SEO team has a reliable content partner who contributes to strategy, not just execution
• The CS team feels supported and equipped to talk confidently about content marketing
• AI tools are being used to elevate quality and consistency, not just move faster
• Mistakes are owned quickly, learned from, and do not repeat

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Requirements

Content & Marketing Skills (required)

• 2+ years of experience in content writing, content marketing, or a related field
• Thinks like a marketer: content exists to do something, not just say something
• Strong research skills: you dig into a topic before you write about it
• Strong command of English grammar, spelling, and composition
• Able to write across different brand voices without everything sounding the same
• Comfortable writing landing page and email copy, not just long-form content
• Comfortable working from content briefs and SEO direction and asking smart questions when something is unclear
• Stays current on SEO and content marketing trends and brings that knowledge to the work
  

Technical & Operational Skills

• Familiarity with WordPress for publishing content, this is the primary CMS
• Comfortable selecting and sourcing images, including stock photography and AI image generation when needed
• Comfortable in ClickUp, Slack, and Google Suite
• Hands-on experience with AI writing tools and a genuine interest in learning new ones
• Own your task queue: keep statuses, due dates, and priorities current without needing reminders, and proactively flag anything at risk before it becomes a problem
• Strong time management and prioritization skills across a multi-client workload

Soft Skills 

• Self-directed and accountable: you manage your workload without being chased and own your mistakes when they happen
• Creative stamina: you can write about similar topics week after week and still bring something fresh to each one
• Collaborative by nature: you work with the SEO team, not just for them, and you make the people around you better
• Curious and adaptable: the content and SEO landscape is shifting fast and you stay connected to those changes
• Positive and solutions-oriented when briefs are vague, feedback is heavy, or a piece needs a full rethink

Bonus Experience

• Prior experience in a marketing agency environment
• Basic understanding of SEO principles beyond keyword placement
• Experience writing landing page or email marketing copy
• Knowledge of restoration, home services, and/or contractor industries
• Familiarity with WordPress, Duda and/or other CMS platforms
• Experience with Canva or AI image generation tools
  

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Compensation & Benefits

• Salary based on experience + growth/performance-based increases
• Full-time (40 hrs/week), fully remote position
• 2 weeks paid vacation + paid US holidays + sick leave
• Bereavement / Parental Leave policies
• Flexible working hours with overlap during Central Time business hours
• Professional development, mentorship from manager
• Career growth potential as the company scales

About Vinnie Mac Restoration Marketing

We are a full-service digital marketing agency that specializes exclusively in helping damage restoration and home services contractors increase their sales and dominate their local markets. For a decade, we have been the go-to agency for restoration businesses looking to generate brand recognition and quality leads through SEO, PPC, reputation management, and website optimization.

We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service. Our core values: positive team player · integrity & accountability · results-focused · always resourceful · humbly confident.