SEO Strategist

Position Overview

Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven digital marketing strategies. The SEO Strategist owns the search engine optimization strategy across a portfolio of restoration and home services clients — spanning technical SEO, on-page optimization, local SEO, and off-page authority building.



This is a well-rounded SEO role. We are not looking for someone who only does link building or only audits technical issues. We want someone who understands how all the pieces connect and can move fluidly across the full SEO landscape to drive real, measurable results for clients. We are a team that embraces AI tools and expects this role to be an active participant in finding, learning, and implementing them.

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Key Responsibilities

SEO Strategy & Client Ownership

• Serve as the day-to-day point of contact for the Content team on work-related questions and blockers
• Lead the weekly content team meeting
• Attend the weekly VM all-team meeting
• Monitor team workload and flag capacity concerns to Operations
• Help ensure department processes and SOPs continue to be followed

Technical SEO

• Conduct thorough audits and implement recommendations across site speed, crawlability, indexing, mobile friendliness, and architecture
• Collaborate with the Web Development team to ensure technical best practices are properly implemented on all client sites
• Set up and monitor Google Search Console, Bing Webmaster Tools, GA4, site audit tools, and uptime monitoring
• Manage schema markup, internal linking, URL architecture, canonicalization, and tracking code placement

On-Page SEO & Content Strategy

• Optimize on-page elements including meta tags, headers, content structure, and keyword targeting
• Conduct ongoing keyword research, content gap analysis, and competitor analysis to inform content direction
• Collaborate with the Content Team to ensure all written deliverables are optimized for search and aligned with client strategy.
  

Local SEO & Off-Page

• Develop and execute local SEO strategies including GBP optimization, citation building, and local ranking signals
• Turn backlink gap analysis and off-page audit findings into an execution plan you run independently  — not just ongoing monitoring, but active remediation and outreach
• Write and distribute press releases and conduct journalist and publication outreach to earn authoritative coverage and backlinks for clients
• Monitor backlink profiles and address toxic or low-quality links as needed

Reporting & Collaboration

• Track and report on monthly performance metrics and deliver clear summaries that connect SEO activity to business outcomes
• Work closely with the Content, Web Development, Paid Ads, and Client Success teams to align on strategy and execution
• Document processes and SOPs as they are defined and contribute to cross-department initiatives

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Requirements

Technical Skills (required)

• 3+ years of hands-on, full-spectrum SEO experience — not just one discipline
• Strong command of technical SEO including site architecture, crawlability, indexing, page speed, and mobile optimization
• Proficiency in Google Search Console, GA4, Bing Webmaster Tools, and SEO audit tools
• Solid on-page SEO skills including keyword research, content optimization, meta tags, schema, and internal linking
• Experience building and managing link building campaigns
• Proven local SEO experience including GBP optimization and citation building
• Working knowledge of HTML and how it relates to on-page and technical SEO decisions
• Comfort using AI tools to accelerate research, content direction, and workflow, with genuine curiosity for continued experimentation

Strategic Skills (required)

• Able to develop and own a full SEO strategy across multiple client accounts simultaneously
• Strong data interpretation skills — you turn performance numbers into clear, actionable decisions
• Proactive and results-oriented — you track what matters and adjust without being prompted
• Familiar with how SEO connects to paid search, content, and web development in a full-service agency context

Soft Skills

• Clear communicator — proactive with your team and confident when presenting to clients
• Self-directed and ownership-oriented — you do not need to be micromanaged to produce great work
• Detail-oriented and thorough — small things matter in SEO and you know it
• Curious and current — the search landscape changes constantly and you change with it
• Collaborative by nature — you make the content, web, and paid ads teams better by working alongside them
• Own your task queue in ClickUp (or other project management tool) — keep statuses, due dates, and priorities current across all client accounts without needing reminders, and proactively flag blockers before they become problems

Bonus Experience

• Prior experience in home services or restoration marketing / working in a marketing agency
• Familiarity with GoHighLevel or similar CRMs
• Experience building internal reporting systems or dashboards
• Experience with reputation management and its relationship to local SEO
• Knowledge of page speed tools and optimization techniques
• Basic understanding of paid search and how it complements organic strategy
  

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Compensation & Benefits

• Salary based on experience + growth/performance-based increases
• Full-time (40 hrs/week), fully remote position
• 2 weeks paid vacation + paid US holidays + sick leave
• Bereavement / Parental Leave policies
• Flexible working hours with overlap during Central Time business hours
• Professional development, mentorship from manager
• Career growth potential as the company scales

About Vinnie Mac Restoration Marketing

We are a full-service digital marketing agency that specializes exclusively in helping damage restoration and home services contractors increase their sales and dominate their local markets. For a decade, we have been the go-to agency for restoration businesses looking to generate brand recognition and quality leads through SEO, PPC, reputation management, and website optimization.

We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service. Our core values: positive team player · integrity & accountability · results-focused · always resourceful · humbly confident.