Restoration Marketing Case Study Seven Years In And Still Growing: 80 To 207 Qualified Leads A Month.

ABC Environmental Contracting Services is a Chesterfield, Missouri environmental and restoration contractor and Vinnie Mac's longest-running client, working together since 2019. After seven years the phone is still ringing more every quarter. Here is what compounding looks like over the long run.

Chesterfield / St. Louis, MO Client since 2019 4.7 stars, 75 Google reviews Dec 2025 to Sept 2026
Qualified leads
80 → 207

per month, Dec 2025 vs Aug 2026

Booked jobs
29 → 145

per month, Dec 2025 vs Aug 2026

Calls, all sources
295 → 562

per month, Dec 2025 vs Aug 2026

Inbound calls, Q3
1,588

Jul to Sept 2026, 517 of them qualified

Source: Vinnie Mac call tracking and Google review snapshots, Dec 2025 to Sept 2026, across Google Maps, organic search, ads, the website and social. Qualified leads are calls scored as a real job opportunity. September is through the 28th. Results vary by market; nothing here is a guarantee.

The Story In 25 Seconds

Watch The ABC Environmental Case Study.

Every number in the video comes from recorded, scored calls. The full story is below.

ABC Environmental case study video
Where it started

ABC Environmental In St. Louis: What Seven Years Of Restoration Marketing Looks Like.

ABC Environmental Contracting Services handles environmental and restoration work across the St. Louis metro from its base in Chesterfield, Missouri. Owner Tina Benton has worked with Vinnie Mac since 2019, longer than any other client.

A seven-year relationship answers the question every restorer asks before they start: does this keep working, or does it plateau? ABC entered its seventh year producing 80 qualified leads and 29 booked jobs in December 2025, a strong month for most companies.

Nine months later, August 2026 produced 207 qualified leads and 145 booked jobs . The same program, the same team, the same report, compounding on seven years of content, reviews and Google history instead of starting over.

What keeps a seven-year client growing
  • Competitors in the St. Louis metro never stop investing, so standing still means falling behind.
  • Seasonal swings in environmental work need a steady inbound base to smooth them out.
  • A growing crew needs a growing, measurable flow of real jobs, not more unqualified calls.
  • Seven years of content, reviews and Google history to build on, measured from every real call.
The results, month by month

From 80 Qualified Leads To 207 A Month In The Seventh Year.

Every inbound call recorded, scored and attributed by source. This is the actual month-by-month count, not a projection.

Qualified Leads And Booked Jobs Per Month

Dec 2025 to Sept 2026. September is through the 28th.

Qualified leads Booked jobs
0 40 80 120 160 200 240 80 29 Dec 98 21 Jan 88 54 Feb 96 59 Mar 135 92 Apr 180 125 May 195 137 Jun 152 100 Jul 207 145 Aug 158 109 Sep*

Booked jobs are calls that ended in a scheduled appointment. Every channel is tracked to its own number, so these totals cover Maps, organic, ads, website and social together.

What we built

The Restoration Marketing Program ABC Environmental Has Run Since 2019.

Nothing here is a one-time project. Maps, content, reviews, the website, social and tracking run every month and compound on everything that came before.

Google Maps SEO

Google Business Profile optimized and posted weekly with job photos, with seven years of history and 100+ citations behind it across the St. Louis metro.

Google Maps SEO

Seven Years Of Content

Service pages, problem pages, location pages and case studies added month after month since 2019, so the site answers more searches every year than the year before.

Website SEO and content

Call Tracking And Attribution

Every inbound call recorded, scored and attributed by source, so growth is measured from real calls and the monthly report shows cost per job by channel.

Lead management

Reviews And Reputation

Review requests after every job and every review answered, holding the primary profile at 4.7 stars across 75 reviews.

Reputation management

A Website That Keeps Converting

Built and rebuilt with Vinnie Mac over the years: service and location pages, proof and reviews built in, and tracking on every call and form.

Website design

Social And Job Site Content

Real jobs become posts and local content, so the company looks active and local to homeowners and to the AI assistants that recommend it.

Social media management
How it compounded

How Year Seven Compounded In The St. Louis Metro.

The same roadmap we run for every client, viewed across the most recent ten months of a seven-year relationship.

Dec to Feb

Winter Base

80 → 98 qualified leads
54 booked jobs in Feb

The slow season still produced 80 to 98 qualified leads a month, the base that seven years of content and reviews provide.

Mar to May

Spring Lift

96 → 180 qualified leads
125 booked jobs in May

Qualified leads nearly doubled from March to May as the season turned and the map pack, organic rankings and ads all lifted together.

Jun to Sept

New High

207 qualified leads in Aug
1,588 calls, Jul to Sept

August set a new record in the seventh year of the program. The third quarter produced 1,588 inbound calls, 517 of them qualified.

Why it worked

3 Keys To More Restoration Calls In Your Local Market.

Google and the AI assistants recommend the companies they trust. Trust comes from being visible, being known in the community, and being reviewed. ABC Environmental's program built all three.

Visibility

Get seen online

The map pack, organic rankings and ads across the St. Louis metro, with seven years of Google history behind every search.

Branding

Build your authority

Seven years of content, case studies and social from real jobs, so Google and the AI assistants treat ABC as the established authority.

Reputation

Earn great reviews

Review requests after every job and every review answered: 4.7 stars across 75 reviews on the primary profile.

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What Clients Say

Reviews From Restoration Companies We Work With.

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