We're not actively recruiting for this role at the moment, but we're always open to meeting great people. Submit your application and we'll keep it on file for when the timing is right.
Position Overview
Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven digital marketing strategies. The Automation & CRM Specialist owns the backend systems that power our clients' marketing performance — building, managing, and optimizing automation workflows, CRM pipelines, lead nurturing systems, and tracking infrastructure across GoHighLevel and Vinnie Mac's proprietary internal CRM.
This role functions as the connective tissue between our technical systems and the teams that depend on them — setting standards, eliminating ambiguity around tool ownership, and making sure no lead, tracking code, or workflow falls through the cracks. This is a newly created role, and the person in this seat will have a real hand in shaping how technology fits into how we operate and serve clients. We are a team that embraces AI deeply — including AI-assisted development and tooling — and expect this role to actively push that forward.
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Key Responsibilities
GHL & CRM Setup
- Create and configure GoHighLevel accounts including pipelines, integrations, Twilio, Mailgun, CallRail, and compliance settings
- Support the ongoing development of Vinnie Mac's proprietary internal CRM as it evolves toward becoming the primary client platform
- Ensure proper tracking, attribution, and data hygiene across all client accounts
Automation & AI Tooling
- Build and optimize automated workflows including lead follow-up sequences, nurture campaigns, missed-call text-back systems, and review request automations
- Build and manage AI-powered tools including automated chatbots for form fill leads and AI call analysis systems that feed client lead sheets
- Continuously test and improve workflow performance and conversion rates across the portfolio
Tracking & Analytics Standards
- Own GA4 setup, standards, and maintenance across the agency — including training other teams and auditing existing implementations
- Manage CallRail configuration across client accounts
- Define clear standards for tracking code placement across Web, Paid Ads, and SEO teams — and be the go-to resource when there is a question about who owns what
Monitoring & Optimization
- Monitor SMS and email delivery rates, domain health, and automation performance
- Identify and resolve workflow errors quickly and document solutions
- Conduct regular audits and surface improvement opportunities proactively
Reporting & Collaboration
- Deliver weekly performance summaries to the team
- Work closely with Web, Paid Ads, SEO, and Content teams to align systems with broader strategy
- Document all systems with clear SOPs and serve as the internal resource for tracking, automation, and CRM questions
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Requirements
Technical Skills
(required)
- Advanced experience with GoHighLevel
- Solid command of GA4 including setup, auditing, and training others
- Experience with CallRail or similar call tracking platforms
- Strong understanding of marketing automation logic and workflow architecture
- Experience with SMS and email deliverability, A2P 10DLC compliance, Twilio, and Mailgun
- Working knowledge of APIs, webhooks, and third-party integrations
- Familiarity with or ability to quickly learn proprietary and AI-assisted CRM platforms
- Proficiency in Zapier or similar integration tools for connecting platforms and automating cross-system workflows
AI & Systems Thinking (required)
- Hands-on experience with AI-powered tools — chatbots, automated lead analysis, or similar — and a genuine enthusiasm for continued experimentation, not just familiarity
- Able to identify where automation or AI can solve a real problem and then go build it
- Curious and current on what is happening in marketing technology
Soft Skills
- Extremely detail-oriented — small errors in automation logic have real consequences
- Process-driven thinker who builds systems others can understand and maintain
- Strong written communicator — your SOPs and documentation are clear and actually useful
- Self-directed and ownership-oriented — you manage multiple client systems without needing to be checked on
- Collaborative and approachable — you are the person teams come to with technical questions and you make that easy
- Experience using project management applications (ClickUp, Trello, etc.)
Bonus Experience
- Prior experience in home services or restoration marketing / working in a marketing agency
- Experience with Google Looker Studio for building client-facing reporting dashboards
- Familiarity with SQL or similar for data querying and deeper reporting need
- Basic copywriting skills for SMS and email campaigns
- Knowledge of conversion rate optimization
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Compensation & Benefits
- Salary based on experience + growth/performance-based increases
- Full-time (40 hrs/week), fully remote position
- 2 weeks paid vacation + paid US holidays + sick leave
- Bereavement / Parental Leave policies
- Flexible working hours with overlap during Central Time business hours
- Professional development, mentorship from manager
- Career growth potential as the company scales
About Vinnie Mac Restoration Marketing
We are a full-service digital marketing agency that specializes exclusively in helping damage restoration and home services contractors increase their sales and dominate their local markets. For a decade, we have been the go-to agency for restoration businesses looking to generate brand recognition and quality leads through SEO, PPC, reputation management, and website optimization.
We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service. Our core values: positive team player · integrity & accountability · results-focused · always resourceful · humbly confident.
