Restoration Marketing Case Study A Brand-New Territory Went From 2 Qualified Leads A Month To 327 In Seven Months.

RestoPros of Northwest Indiana opened in February 2026 with a fresh Google Business Profile, no reviews and no call history. By August it was the highest-volume account in the Vinnie Mac portfolio. Here is how a launch compounds when every channel starts on day one.

Schedule a strategy session See the map before and after
Merrillville / Hammond, IN New territory, launched Feb 2026 Feb to Sept 2026 RestoPros franchise
Qualified leads
2 → 327

per month, Feb 2026 vs Aug 2026

Booked jobs
2 → 174

per month, Feb 2026 vs Aug 2026

Calls, all sources
42 → 567

per month, Feb 2026 vs Aug 2026

Map pack top 3
28% → 72%

of a 50-point geogrid, Feb vs Jul 2026

Source: Vinnie Mac call tracking and Local Dominator geogrid scans, Feb to Sept 2026, across Google Maps, organic search, Local Services Ads and the website. Qualified leads are calls scored as a real job opportunity. September is through the 28th. Results vary by market; nothing here is a guarantee.

The Story In 25 Seconds

Watch The RestoPros Of Northwest Indiana Case Study.

Every number in the video comes from recorded, scored calls. The full story is below.

RestoPros of Northwest Indiana case study video
Where it started

RestoPros Of Northwest Indiana: A New Territory, A New Profile And No History To Build On.

Most of our clients come to us with years of Google history to work with. RestoPros of Northwest Indiana had none. The territory covering Hammond, Merrillville and the surrounding area opened in February 2026 with a brand-new Google Business Profile, no reviews, no rankings and no call history to plan from.

The first month produced 42 calls, 2 qualified leads and no booked jobs . The competitors already in the market had been there for years and held the map pack across the service area.

What the territory did have was an owner ready to launch, crews in place, and a proven playbook. Our job was to build the visibility from zero and measure every step of the ramp, so growth was tracked from the first week instead of remembered later.

What we were starting from
  • A brand-new Google Business Profile with no reviews, no posts and no ranking history.
  • Established competitors holding the map pack across Hammond and Merrillville.
  • No call history, so no baseline to plan budgets or staffing from.
  • An owner ready to launch with crews in place and the RestoPros playbook behind him.
The results, month by month

From 2 Qualified Leads To 327 In Seven Months.

Every call recorded, scored and tied to its source from the first week. This is the actual ramp, not a projection.

Qualified Leads And Booked Jobs Per Month

Feb 2026 to Sept 2026. September is through the 28th.

Qualified leads Booked jobs
0 100 200 300 400 2 0 Feb 21 17 Mar 30 24 Apr 26 21 May 126 93 Jun 77 62 Jul 327 174 Aug 143 79 Sep*

Booked jobs are calls that ended in a scheduled appointment. Every channel is tracked to its own number, so these totals cover Maps, organic, ads and the website together.

What we built

The Restoration Marketing Launch Plan For Northwest Indiana.

A launch only compounds if nothing waits. The profile, the pages, the tracking and the reviews all started in month one and ran as one system under one team and one report.

Google Business Profile Built Out

The profile was built, verified and fully optimized in the first month: categories, services, service area, photos and Q&A, with 100+ citations built behind it.

Google Maps SEO

Weekly Posts And Job Photos

Posts went out every week from the first month, with real job photos as soon as the crews had them, so the profile looked active before it had history.

Job Site Check-Ins

Location And Service Pages

Pages for the Hammond, Merrillville and South Bend areas and for each service, built to rank and to convert the emergency search into a call.

Website design

Call Tracking From Week One

Every call recorded, transcribed, scored and tied to its source from the first week, so the ramp above is measured, not remembered.

Lead management

Map Visibility Tracking

A 50-point geogrid scanned every month across the territory, so we could see the map pack filling in block by block and work the weak spots.

Local SEO

Local Services Ads, Once Verified

The Local Services Ads account opened as soon as Google verified the profile, with every lead rated from the call details. It added on top of Maps and organic rather than carrying the launch.

Local Services Ads
How it compounded

How A Restoration Marketing Launch Compounds: Launch, Compound, Multiply.

The same 12-month roadmap we run for every client, with the territory's real numbers at each phase.

Months 1 to 2 · Feb to Mar

Launch

2 → 21 qualified leads
0 → 17 booked jobs

Profile built and verified, first posts and photos live, location pages published, call tracking on. By March the phone was producing real jobs.

Months 3 to 5 · Apr to Jun

Compound

30 → 126 qualified leads, Apr to Jun
93 booked jobs in Jun

Map pack coverage climbed as the profile earned history and reviews. June was the first triple-digit month, four months after a zero start.

Months 6 to 8 · Jul to Sept

Multiply

327 qualified leads in Aug
174 booked jobs in Aug

Average map rank across the grid went from 15.5 to 2.7. August was the highest-volume month of any account we manage.

The map, before and after

Northwest Indiana Map Pack Rankings, Before And After.

Local Dominator geogrid scans for RestoPros of Northwest Indiana, February 2026 versus July 2026 Local Dominator geogrid scans, 50 points across the territory. Left: Feb 23, 2026. Right: Jul 27, 2026. Green is a top-3 map pack position.

Five Months From Red To Green.

Each pin is a real search for water damage help from that spot on the map. In February the territory ranked in the top 3 on 28% of the grid and was outside the top 20 on 41% of it. By July it held the top 3 on 72% of the grid, with nothing outside the top 20.

15.5 → 2.7 average map rank
28% → 72% top 3 coverage
41% → 0% outside the top 20
Why it worked

3 Keys To More Restoration Calls In Your Local Market.

Google and the AI assistants recommend the companies they trust. Trust comes from being visible, being known in the community, and being reviewed. RestoPros of Northwest Indiana's program built all three.

Visibility

Get seen online

The map pack, organic rankings and Local Services Ads across Hammond, Merrillville and the surrounding area, built from a standing start.

Branding

Build your authority

Weekly posts, job photos and location pages, so Google and the AI assistants had something real to trust before the profile had years of history.

Reputation

Earn great reviews

Review requests from the first jobs, so the new profile earned the proof homeowners look for before they call.

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What Clients Say

Reviews From Restoration Companies We Work With.

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