We’re passively recruiting for this role and open to meeting great people. Feel free to submit your application if you’d like to be considered for an opening.
Position Overview
Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven internet marketing strategies. The Web Developer is responsible for building and maintaining high-converting websites for restoration and home services clients across the country.
This role is focused on the build and maintenance side — taking design-ready files and bringing them to life in WordPress using Elementor, maintaining inherited client sites across platforms, and ensuring every site is fast, functional, responsive, and optimized for lead generation. You will collaborate across teams, working from design-ready files to deliver client websites that perform. We are a team that embraces AI tools and expects this role to be an active participant in finding, learning, and implementing them.
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Key Responsibilities
Website Development, Build & Maintenance
- Build client websites in WordPress using Elementor from design-ready files handed off by the Web & Graphic Designer
- Maintain and update existing client websites across platforms including WordPress and Duda
- Ensure all builds and maintained sites are fully responsive, mobile-optimized, and cross-browser compatible
- Implement conversion elements including CTAs, forms, and trust signals as directed by design specs
- Apply HTML, CSS, and JavaScript customizations to achieve design accuracy and functionality
- Ensure site speed, performance, and technical health across all client sites
- Manage correct placement of marketing and tracking codes across client sites
- Stay current on web best practices including privacy law changes, cookie compliance, and evolving technical standards
Quality & Process
- Review design handoffs and flag any technical concerns before build begins
- Maintain and utilize reusable component libraries and build templates for efficiency
- Actively use AI tools to streamline build workflows and accelerate delivery timelines — and bring a genuine curiosity for experimenting with and implementing new ones
- Continuously improve processes for faster, higher quality website delivery
- Document build processes and contribute to SOPs as the team grows
On-Page SEO & Content Strategy
- Optimize on-page elements including meta tags, headers, content structure, and keyword targeting
- Conduct ongoing keyword research, content gap analysis, and competitor analysis to inform content direction
- Collaborate with the Content Team to ensure all written deliverables are optimized for search and aligned with client strategy.
Collaboration & Workflow
- Communicate proactively on project status and flag blockers early
- Work closely with the Web & Graphic Designer on design handoffs, feedback, and revisions
- Partner with the Content Team to ensure web builds align with content strategy and deliverables
- Collaborate with the Paid Ads team to ensure landing pages and campaign assets meet technical and performance requirements
- Support the Client Success team by addressing technical site issues and updates that impact client satisfaction
- Attend team meetings and contribute to cross-functional project discussions
- Collaborate with SEO and marketing teams to ensure technical requirements are met on every build
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Requirements
Technical Skills
(required)
- Proficiency in WordPress and Elementor — this is the core of the role
- Solid working knowledge of HTML, CSS, and JavaScript
- Understanding of responsive design principles and mobile-first development
- Familiarity with site speed optimization and web performance best practices
- Knowledge of tracking and marketing code placement (Google Tag Manager, conversion pixels, etc.)
- Working understanding of privacy law basics and cookie compliance as they relate to web builds
- Comfort using AI tools to accelerate workflows, with genuine interest in continued experimentation and implementation
Soft Skills
- Strong communicator — you keep your manager and teammates informed without being prompted
- Detail-oriented and thorough — you care about the gap between the design file and the live site
- Self-directed and ownership-oriented — you do not need to be micromanaged to produce great work
- Collaborative by nature — you work well with designers, marketers, and client success
- Positive attitude and willingness to learn as well as an interest in exploration
- Curious and current — you stay on top of what is changing in the web space and bring that knowledge to the team
- Own your task queue in ClickUp (or other project management tool) — keep statuses, due dates, and priorities current across all client accounts without needing reminders, and proactively flag blockers before they become problems
Bonus Experience
- Prior experience in home services or restoration marketing / working in a marketing agency
- Familiarity with SEO best practices as they relate to site structure and technical builds
- Experience with page speed tools and optimization techniques
- Understanding of DNS, hosting, and domain management
- Familiarity with GoHighLevel and/or other marketing CRMs
- Experience exploring and implementing automations, both internal and client-facing
- Knowledge of email platforms and how they integrate with web and CRM tools
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Compensation & Benefits
- Salary based on experience + growth/performance-based increases
- Full-time (40 hrs/week), fully remote position
- 2 weeks paid vacation + paid US holidays + sick leave
- Bereavement / Parental Leave policies
- Flexible working hours with overlap during Central Time business hours
- Professional development, mentorship from manager
- Career growth potential as the company scales
About Vinnie Mac Restoration Marketing
We are a full-service digital marketing agency that specializes exclusively in helping damage restoration and home services contractors increase their sales and dominate their local markets. For a decade, we have been the go-to agency for restoration businesses looking to generate brand recognition and quality leads through SEO, PPC, reputation management, and website optimization.
We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service. Our core values: positive team player · integrity & accountability · results-focused · always resourceful · humbly confident.
