Position Overview
At Vinnie Mac Restoration Marketing, we connect homeowners with trusted restoration companies. We’re seeking a Technical SEO Off-Page Specialist skilled in building online authority, earning high-quality backlinks, and driving organic visibility through advanced off-page SEO strategies. You will collaborate closely with the SEO team under the direction of the CEO and take ownership of tasks within your expertise.
Job Responsibilities
Strategic SEO Management:
- Constantly identify long-term SEO goals for all restoration clients and create plans to achieve these goals effectively
- Develop thorough SEO strategies that focus on the client's objectives and local market opportunities
- Proactively provide strategic counsel and recommendations to client stakeholders
- Present results, discoveries, and optimizations to clients in a clear and easy-to-understand manner, explaining changes in performance and optimization plans based on results or client requests
- Accurately create, implement, and manage client performance, demonstrating knowledge of the primary KPIs related to SEO and the impact of SEO on bottom-line business metrics
- Update clients and strategies as needed based on external impacts (Google Core algorithm updates, changes in client goals, competitive landscape shifts, etc.)
Technical SEO Responsibilities:
- Implement and maintain off-page SEO best practices across client accounts.
- Build and manage strategic link-building initiatives to improve authority and rankings.
- Collaborate with the SEO Manager on off-page and technical SEO strategy development.
- Analyze SEO data to identify trends, insights, and optimization opportunities.
- Work with the content team to create link-worthy, high-quality assets.
- Coordinate guest posting and other publisher outreach opportunities.
- Monitor and report on the performance and impact of off-page activities.
- Create and distribute press releases to support digital PR and backlink acquisition.
- Use ClickUp and other project management tools to organize, prioritize, and complete tasks.
- Develop newsworthy angles, build media lists, and pitch journalists for digital PR efforts.
- Identify unlinked brand mentions and convert them into backlinks.
- Evaluate link prospects for relevance, authority, trust, and spam risk before outreach.
- Maintain a database of outreach contacts and link opportunities.
- Manage local citation building and cleanup across major platforms.
- Identify niche citation opportunities in the restoration, home services, and construction industries.
- Ensure NAP consistency and monitor citation growth.
- Leverage AI tools for link prospecting and outreach personalization.
- Conduct competitor backlink gap analysis to identify new opportunities.
Teamwork Responsibilities
- Communicate clearly with team members to ensure alignment and transparency.
- Provide timely updates on tasks, especially time-sensitive ones.
- Maintain high standards of quality, accuracy, and documentation.
- Document new processes and repeatable workflows as they develop.
Desired Skills & Qualities
- Strong outreach and relationship-building skills.
- Experience with link-building tools and SEO platforms (Ahrefs, SEMrush, GSC, etc.).
- Familiarity with HARO and other digital PR platforms.
- Ability to manage business directories and Web 2.0 properties.
- Strong attention to detail and commitment to quality.
- Growth-oriented mindset with a proactive, ownership-driven work style.
Collaboration & Documentation:
- Collaborate with the SEO manager to drive SEO strategy in terms of on-page and technical facets
- Effectively communicate with other members of the team to align goals
- Communicate promptly on tasks, especially for time-sensitive tasks
- Maintain quality assurance and quality control for all website changes performed
- Document new processes and methods as they are defined
Bonus Skills:
- Experience with home services, contractors, or emergency services industries (water damage, mold removal, plumbing, HVAC, roofing, construction)
- Strong public speaking skills and friendliness for client presentations
Benefits & Perks
- 2 weeks PTO, plus paid US holidays
- 100% remote work with flexible schedule within core hours
- Direct access to leadership and a supportive team environment
- Professional development opportunities
- Positive work culture committed to helping employees grow within their roles
- Work-life balance focus - we don't want anyone to burn out
Work Culture: This position comes with a lot of ownership and accountability, mixed with the support of our operations team and other specialists. Our work hours are typically a standard 40-hour work week in a "casual and fun" environment focused on positivity and encouragement. Our core values include being positive team players, maintaining integrity & accountability, staying results-focused, always being resourceful, and remaining humbly confident.
About Vinnie Mac Restoration Marketing: We're a full-service digital marketing agency near St. Louis, MO that specializes exclusively in helping damage restoration contractors increase their sales and dominate their local markets. For over 9 years, we've been the go-to agency for restoration businesses looking to generate quality leads through SEO, PPC, reputation management, and website optimization. We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service.
