Web & Graphic Designer

Position Overview

Vinnie Mac is a full-service marketing agency that helps home service and restoration contractors grow their businesses with proven internet marketing strategies. The Web & Graphic Designer is a newly-created role sitting within our Content & SM Team and reporting directly to our Content Manager.

This position carries two distinct focuses: designing high-converting websites and digital assets for our restoration contractor clients, and owning the creative output for Vinnie Mac as a brand — including agency marketing materials, paid ad creative, and internal design needs.

Because this role is new to our team, the person in this seat will have a real hand in shaping how

design fits into our workflows. We will build processes together, and you will have direct access to

leadership as things evolve. If you are energized by ownership and the opportunity to define something from the ground up, this is the role for you.

---

Key Responsibilities

Client Website & Digital Design

• Design modern, conversion-focused website layouts for restoration and home services clients using Figma
• Collaborate with the Web Dev team to hand off clean, build-ready designs
• Design intentional and high-converting landing pages for client PPC and marketing campaigns
• Ensure all designs follow web best practices, are mobile-friendly and optimized for lead generation
• Implement strong UX/UI principles — CTAs, trust signals, visual hierarchy, brand consistency and form placement
• Support the maintenance and visual refresh of existing client sites as needed

Paid Ads Creative

• Design landing pages specifically built for paid traffic (Google, Meta, etc.)
• Create static and/or animated ad banners across standard display and social formats
• Collaborate with the Paid Ads team to align creative with campaign goals and audience targeting
• Produce multiple creative variations for A/B testing - as needed

On-Page SEO & Content Strategy

• Optimize on-page elements including meta tags, headers, content structure, and keyword targeting
• Conduct ongoing keyword research, content gap analysis, and competitor analysis to inform content direction
• Collaborate with the Content Team to ensure all written deliverables are optimized for search and aligned with client strategy.
  

Vinnie Mac Brand & Agency Creative

• Own the visual identity of the Vinnie Mac brand across all touchpoints
• Design and maintain social media content for Vinnie Mac brand accounts
• Create internal decks, presentations, and general collateral
• Design email templates and campaign visuals for agency marketing  - as needed
• Lead and execute a redesign of the Vinnie Mac website and key landing pages
• Refresh and maintain a brand style guide and reusable asset library

Collaboration & Workflow

• Attend team meetings to communicate project status, issues/blockers, and contribute valuable perspective on projects
• Manage multiple concurrent projects and meet agreed-upon due dates
• Communicate proactively with Content Manager and cross-functional teammates on progress and needs
• Contribute to building out design processes, templates, and documentation as the role matures

---

What Success Looks Like

The Web & Graphic Designer is successful when:

• Client websites and campaign assets are visually compelling, on-brand, and optimized for conversion
• The Paid Ads team has a reliable creative partner supplying high-quality assets on schedule
• Vinnie Mac's brand presence across social, email, and web is updated, consistent and professional
• The Content Manager has a dependable creative, working along those focused on the overarching strategy and delivery
• New workflows and design processes are documented and actively improving over time

---

Requirements

Design Skills (required)

• Work demonstrating considered web design and graphic/brand work
• Deep understanding of design and web best practices, conversion optimization, and visual hierarchy
• Proficiency in professional design tools: Adobe Creative Suite, Figma, Canva, etc.
• Eye for typography, color theory, and layout across digital and print contexts
• Responsive/mobile-first design mindset
  

Technical Skills (required)

• Experience designing for WordPress/Elementor environments (design handoff)
• Working knowledge of marketing/paid ads fundamentals (e.g. landing page structures, ad banner sizes and common digital specs)
• Familiarity with HTML/CSS for minor visual reference and effective communication with developers
• Comfort using AI tools to accelerate creative workflows with an interest in continued experimentation and implementation.

Soft Skills 

• Strong communicator - you keep your manager and teammates informed without being prompted
• Self-directed and ownership-oriented - you do not need to be micromanaged to produce great work
• Adaptable - comfortable operating in an evolving environment where some things are still being figured out
• Positive and collaborative attitude - you make the team better by being in it
• Creative problem-solver who can balance aesthetic quality with practical application
• Own your task queue in ClickUp (or other project management tool) — keep statuses, due dates, and priorities current across all client accounts without needing reminders, and proactively flag blockers before they become problems

Bonus Experience

• Prior experience in home services or restoration marketing / working in a marketing agency
• Basic knowledge of SEO best practices and site speed optimization principles
• Experience with email design platforms (Klaviyo, Mailchimp, etc.)
• Light motion graphics or GIF animation experience for ad creative
  

---

Compensation & Benefits

• Salary based on experience + growth/performance-based increases
• Full-time (40 hrs/week), fully remote position
• 2 weeks paid vacation + paid US holidays + sick leave
• Bereavement / Parental Leave policies
• Flexible working hours with overlap during Central Time business hours
• Professional development, mentorship from manager
• Career growth potential as the company scales

About Vinnie Mac Restoration Marketing

We are a full-service digital marketing agency that specializes exclusively in helping damage restoration and home services contractors increase their sales and dominate their local markets. For a decade, we have been the go-to agency for restoration businesses looking to generate brand recognition and quality leads through SEO, PPC, reputation management, and website optimization.

We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service. Our core values: positive team player · integrity & accountability · results-focused · always resourceful · humbly confident.