Restoration Marketing Case Study EcoClean Restoration Went From 5 Qualified Leads A Month To 150.

A mitigation-only company in Timonium, Maryland that knows its margins and wanted its own inbound engine instead of rented leads. Here is what we built, what it produced month by month, and what it means for your company.

Timonium / Baltimore, MD Water mitigation only Nov 2025 to Sept 2026 4.8 stars, 117 Google reviews
Qualified leads
5 → 150

per month, Nov 2025 vs Aug 2026

Booked jobs
3 → 114

calls that ended in a booked appointment

Calls, all sources
14 → 296

per month, Nov 2025 vs Aug 2026

Google reviews
91 → 117

at 4.8 stars, in seven months

Source: Vinnie Mac call tracking, Nov 2025 to Sept 2026, across Google Maps, organic search, Local Services Ads, the website and social. Qualified leads are calls scored as a real job opportunity. Results vary by market; nothing here is a guarantee.

The Story In 25 Seconds

Watch The EcoClean Case Study.

Every number in the video comes from recorded, scored calls. The full story is below.

EcoClean case study video
Where EcoClean started

EcoClean Restoration In Baltimore: Great Work, Not Enough Of The Right People Finding It.

EcoClean Restoration does water mitigation in the Baltimore metro and does it well. Owner Shiv Sharma knows his numbers: what a job costs to run, what it pays, and what he can afford to spend to win it. What he wanted was more of the right homeowners finding EcoClean first, across every place they look.

In November 2025 the phone produced 14 calls, 5 qualified leads and 3 booked jobs for the whole month. The Google Business Profile wasn't being worked, the ads weren't being managed to lead quality, and the website didn't cover the problems homeowners search for at 2 AM. The company was ready. The visibility wasn't there yet.

Shiv did not want to buy shared leads. He wanted an engine he owned: rankings, reviews, ads and a website that converts, with every call tracked back to the dollar that produced it. That is what we build.

What we heard on the strategy call
  • Competitors owned the map pack, the organic results and the ad slots across the service area.
  • No way to tell which calls were real jobs and where they came from.
  • Reviews had stalled at 91, well short of the work the crews were doing every week.
  • Crews with capacity and an owner ready to answer the phone when it rang.
The results, month by month

From 5 Qualified Leads To 150 In Ten Months.

Every call recorded, scored and tied to its source. This is the actual month-by-month count, not a projection.

Qualified Leads And Booked Jobs Per Month

Nov 2025 to Sept 2026. September is through the 28th.

Qualified leads Booked jobs
0 40 80 120 160 5 3 Nov 29 18 Dec 49 29 Jan 102 86 Feb 82 63 Mar 70 57 Apr 93 74 May 98 85 Jun 108 85 Jul 150 114 Aug 126 106 Sep*

Booked jobs are calls that ended in a scheduled appointment. Every channel is tracked to its own number, so these totals cover Maps, organic, ads, website and social together.

What we built

The Restoration Marketing Program We Built For EcoClean.

No single tactic did this. Maps, Local Services Ads, the website, reviews, social and tracking all ran as one system under one team and one report.

Google Maps SEO

Google Business Profile rebuilt and optimized, posted every week with real job photos pulled from the crew's documentation, 100+ citations built.

Google Maps SEO

Local Services Ads + Lead Rating

The LSA account tightened up on service types and area, with every lead rated from the call and message details after each call so Google learns which leads EcoClean wants.

LSA Auto Responder

Website Hub And Location Pages

A water damage service hub, common-problem pages and neighborhood pages, each built to convert, with case studies written from real jobs.

Website design

Reviews And Reactivation

Review requests after every job, every review answered, past customers reactivated. 91 to 117 Google reviews at 4.8 stars.

Reputation management

Social And Job Site Content

Jobs became posts and local content across Facebook, Instagram, YouTube and the Business Profile, so the company looks alive before anyone calls.

Social media management

Call Tracking And Reporting

Every call recorded, transcribed, scored and tied to its source, so Shiv sees qualified leads, booked jobs and cost per job in one monthly report.

Lead management
How it compounded

How Restoration Marketing Compounded In The Baltimore Metro.

The same 12-month roadmap we run for every client, with EcoClean's real numbers at each phase.

Months 1 to 2 · Nov to Dec

Pay For Itself

5 → 29 qualified leads
3 → 18 booked jobs

Google Business Profile rebuilt and posting, ads managed to lead quality, reviews flowing, call tracking live from day one. December alone booked more jobs than the previous quarter.

Months 3 to 6 · Jan to Apr

Compound

49 → 102 qualified leads, Jan to Feb
86 booked jobs in Feb

The water damage hub, common-problem pages and neighborhood pages went live with case studies from real jobs. Reviews climbed past 100. February became the first triple-digit month.

Months 7 to 11 · May to Sept

Multiply

150 qualified leads in Aug
114 booked jobs in Aug

The map pack, organic rankings and the website were now producing on their own, with the ads adding on top instead of carrying the load. Social and job site content kept the profile fresh. Four straight months above 90 qualified leads.

In the owner's words

Hear It From Shiv Sharma, Owner Of EcoClean Restoration.

Shiv Sharma of EcoClean Restoration shares his results with Vinnie Mac Restoration Marketing

How EcoClean Grew Their Water Damage Company With Vinnie Mac.

Shiv walks through what changed when the phone started ringing: the calls, the reviews, the jobs, and what it was like to finally see where every lead came from.

Shiv Sharma Owner, EcoClean Restoration · Timonium, MD
Why it worked

3 Keys To More Restoration Calls In Your Local Market.

Google and the AI assistants recommend the companies they trust. Trust comes from being visible, being known in the community, and being reviewed. EcoClean's program built all three.

Visibility

Get seen online

Local Services Ads, the map pack and organic results across the Baltimore metro, plus the AI answers above them.

Branding

Build your authority

Content and social from real jobs, case studies and neighborhood pages, so Google and the AIs trust the company.

Reputation

Earn great reviews

Review requests after every job and every review answered: 91 to 117 reviews at 4.8 stars in seven months.

More Case Studies

More Real World Results From Current Clients.

RestoPros of Northwest Indiana case study
RestoPros of Northwest Indiana · Merrillville, IN

A Brand-New Territory Went From 2 Qualified Leads To 327 A Month.

Read the case study
Courtesy Care Restoration case study
Courtesy Care Restoration · Bartlesville, OK

838 Qualified Leads In Eight Months From A Town Of 37,000.

Read the case study
ABC Environmental case study
ABC Environmental · Chesterfield, MO

Seven Years In And Still Growing: 80 To 207 Qualified Leads A Month.

Read the case study
What Clients Say

Reviews From Restoration Companies We Work With.

Your market next

Want To See What This Looks Like In Your Market?

Book a strategy session. We'll run the same visibility research on your company and your competitors, then show you the plan, the timeline and the investment, on screen, in about an hour.

Call or text (314) 582-5210
Programs and pricing restorationmarketing.com/pricing
Schedule a strategy session