The difference between on page and off page SEO

The process of getting your website to show in search engine results is called search engine optimization (SEO). Creating content on your website relevant to high-ranking search terms and phrases on Google is important for water damage restoration SEO. A basic understanding of SEO is the key to crafting content that will show up in search results.

The first step in this process is to see if your website shows up in search results for the services you offer in the locations you serve.

Go to Google and type in the keywords for the restoration services you offer. Example: “Water Damage Restoration.” Does your business show up? If so, write down the position your website is listed.

You can also search for services in your service area. Example: “mold removal in your city,” “your city water clean up,” or “fire damage repair your city.”

You may also want to show up for other restoration keywords like:

Mold inspection or mold testing
Content drying or structure drying
Storm cleanup or storm repair
Odor removal or smoke cleanup
Disinfecting or sanitizing services

Now that you have written down your search results, you can use the following On-Page and Off-Page water damage restoration SEO strategies to improve the pages that are not listed on page one in Google search results. Not sure where to start? Download our list of common restoration keywords at https://restorationmarketing.com/keyword

What Is On-Page Water Damage Restoration SEO?

On-Page water damage restoration SEO is the practice of optimizing the content and HTML, or backend code, of a webpage so search engines know what the page is about.

I highly recommend focusing most of your attention to On-Page SEO because, at the end of the day, your website is the hub of all of your marketing activities.

There are tons of guides online about On-Page SEO, but I’m going to cover the basics here so you can start improving your restoration website. Follow these strategies for each of your website pages:

Identify the Focus Keyword for the page. Using a Focus Keyword with high search volume will help your website jump to the top of search results.
Example: Water Damage Restoration. Ideally, no other page on your website should have the same focus keyword.
Define the Title Tag or title of the page. Put the focus keyword at the start of the Title Tag of your page.
Example: St Louis Water Damage Restoration | Restoration Company Name
Add your focus keyword in the URL of the page.
Example: https://yourwebsite.com/water-damage-restoration
The page Meta Description should also include the focus keyword.
Example: Need help with Water Damage Restoration services? ABC Restoration provides water damage restoration in your city.
Your H1 Tag should include the focus keyword and be the first header of the page.
Example: Looking for Water Damage Restoration Services?
The First Paragraph should include the focus keyword. This seems rather obvious, but it’s often overlooked.
H2 and H3 tags should be used at least one time each and include a variation of the focus keyword.
Example: Certified Water Damage Restoration Team or Our Water Damage Restoration Process.
Use LSI (Latent Semantic Index) Keywords in paragraphs and headers. LSI keywords are basically related keywords of the focus keyword.
Example: Water Damage, Water Restoration, Restoration Services, Damage Restoration.
At least one Image ALT should feature text describing the image and include the focus keyword.
Example: if you had an image of your team doing water damage restoration work, you would assign the ALT of “Water Damage Restoration.”
Include Internal and External Linking to other pages of your website or social media channels.
Example: Include links to other reference content or services on your website to improve internal website linking. If you have a blog post discussing removing mold, for instance, be sure to link back to your Water Damage Restoration service page. External links could include links to your Google Maps page or to social media pages.