Using Pay Per Click To Get Water Damage PPC Results for Your Restoration Business
Pay Per Click (PPC) is used to quickly get leads from people searching for your
water damage PPC business and restoration services on the internet. PPC involves purchasing ads on search engines that look like traditional search results, but sit higher on the page and are specifically targeted to a prospect’s needs. When a potential client clicks on the ad, the restoration company is charged a fee, which can range from a few cents to hundreds of dollars, depending on how competitive a keyword is. Unlike many other advertising vehicles, you know the immediate return on investment for potential leads.
Using these advertising initiatives can help your business appear at the top of search engines and within social media feeds of your target audience. By using this water damage PPC strategy, you can create an influx of leads quickly if you implement it correctly. Examples of PPC services include Google Ads, Google Local Services, Bing Ads, and Facebook and Instagram Ads.
Setting Up Successful Water Damage PPC Campaigns
What are the biggest culprits in water damage PPC campaign failures?
- The business owner picks a few keywords and stuffs them into one ad group. The message isn’t targeted to a specific service a potential client may need.
- They bid too high or too low on keywords.
- Many of their ads send searchers directly to their website homepage, forcing them to hunt for the immediate services they need.
Having good quality water damage PPC ads is incredibly important in determining where you get placed in the paid search along with how much you’re willing to spend per click. Ads can’t just say whatever they want because they’re paid. Google will check and see if they’re relevant to what the users are searching just like they would with any other webpage.
If your potential client is searching for “water damage restoration,” your ad won’t work correctly if it:
- Doesn't focus on water damage restoration in the main headline
- Doesn't incentivize the prospect to call now to get a free estimate
- Doesn't give them a reason to choose your company over others
Additionally, this applies to the page your potential clients are led to when they click your water damage ppc ad. Be sure your website or landing page includes relevant information they need to know about the services you offer and how to contact you by phone or through the website. Correctly crafting an ad is imperative because if you don’t you’re back to square one.
Where do I start with Water Damage PPC Campaigns?
It’s best to start your
water damage PPC campaigns with the basics. You need to begin by planning out all the services you want to advertise for. You’ll do this by conducting keyword research and grouping each set of service keywords into their own specific ad group.
For example:
- Group all “water damage restoration” keywords into one group together, and all “water damage repair” keywords into another ad group. Do the same with “water extraction” keywords, etc.
- Each group should have its own set of ad copy talking specifically about those services, and the ad copy should be set up in a way where it speaks to the problem and then provides a solution. It should end by asking the searcher to do something like call you or fill out a form.
- Each ad group and ad should send the users to the relevant landing page on your website, and that page should only give the information and benefits about those specific services referenced by the keywords.
- Never direct Google Ads directly to your homepage. This is a wasteful use of resources.
By following these steps, your Google Ad quality score will race higher. Plus, you’ll not only lower the cost per click, but you'll get higher conversion rates and more leads.

Key Metrics for Water Damage PPC and Lowering Your Average Cost Per Click

- Landing Page Quality - includes relevant content, images, speed of loading, and structure.
- Ad Copy - relevant keywords and copy within the ad itself.
- Click Through Rate - metric used gauges how well your keywords and ads are performing. Formula: clicks ÷ impressions = CTR
The Real Benefits of Water Damage PPC Advertising
You may be wondering if water damage PPC advertising is worth the cost. There are several huge advantages to using advertising platforms such as:
- You can quickly get to the top of Google search results for terms like “water damage restoration” and “water damage repair” after just one day of setting up an ad campaign. Trying to do the same through SEO strategies could take six to 12 months.
- You can cater your content to your target audience by making ads specific to your local area’s demographics, income levels and other factors. You can find this data through Google.
- By targeting people who are already looking for the service, you know you’re reaching potential clients who have an issue, whether it’s water damage, mold or fire damage, that they need to get solved. They want to take action right away, and your website will be the first to come to the rescue!
- In 2021, over 50% of Google's search page will be taken up with either Google Local Service Ads, Google Pay Per Click Ads or Google Maps. High volume search terms in organic search results do not have the same impact as they once did.
If you want help in creating and managing your water damage PPC campaigns that can be used to bring in leads quickly and successfully for your restoration business, you should highly consider utilizing the help of Vinnie Mac Restoration Marketing. We are a company that specializes in helping restoration companies increase their leads exponentially through our pay per click process and so much more! Learn more about our process at
https://restorationmarketing.com/our-process/ or call our number at (314) 582-5210.
