Having a beautiful website isn’t going to do much for your restoration company if customers can’t find it. With more and more people relying on search engines for local business recommendations, it’s crucial that a website rank high on search engine results pages (SERPs). This will help companies to increase organic traffic.

How does a website end up on the first page of the SERPs?

It must be created with search engine optimization (SEO) in mind. There are many aspects of SEO, and each search engine has its own way of ranking websites. However, there are several practices that can make a huge difference regardless of which search engine a person is using. Keep reading to learn more!

Research & Identify the Right Keywords

One of the first things youll need to complete for search engine optimization is keyword research. However, it’s important to know that this step can be challenging for the average business owner. Most people make the mistake of focusing on high-volume keywords whether they align with their business or not. This results in junk traffic that won’t convert to leads.

Instead, restoration companies should focus on long- and short-tail keywords that align with the services they offer. They should also include local SEO to target customers in the areas they serve. After all, a Boston water damage company typically won’t get many leads if all of its site visitors are from Seattle.

Increase Traffic with Relevant Content

Next, it’s important for restoration companies to realize that updating their website never ends. It’s an ongoing process, especially when trying to build your site’s visibility. In order to stay in the top ranking results, restoration businesses need to regularly post helpful and relevant content. 

Blogs and social media posts are great ways to produce information that is both informative and helpful for SEO. Creating posts that center around FAQs can also help to target audiences searching Google for answers. Not to mention, search engines love websites that can capture and maintain a reader’s attention, so they rank quality content higher. 

Ensure all Page Titles & Descriptions Are Optimized

While the bulk of the content will play a large role in search engine optimization, the basics can have just as much of an impact. Restoration websites need to make sure that all of the page titles have been optimized for the correct length and to include targeted keywords. Meta descriptions of the page should also be created with SEO in mind. However, they should be brief and focus on the intent of the page so that they can catch the visitor's attention. 

Don’t Forget About Optimizing Images

The copy on a page isn’t the only things that can be optimized. Search engine optimization also entails optimizing images. If done right, restoration businesses can leverage search engines’ image search capabilities, and this will give more opportunities to attract visitors.

The best way to optimize images is by using alt text to describe what the images look like. They should also be high-resolution while maintainig a smaller size, so you dont slow down the load speeds of your page. Another good tip to keep in mind is adding titles to the images with keywords. 

Add and Update Internal Links

Many businesses underestimate the importance of including internal links on their web pages. It’s not enough to just have a navigation bar. Including links to other pages makes it easier for search engines to see how visitors use your site for information.

That’s not all!

By adding internal links, restoration companies can highlight pages that don’t get a lot of traffic on their own. Links should be regularly updated, however, because linking errors can negatively impact SEO.

Create Optimized URLs

Restoration businesses can’t forget to leverage their URLs for SEO. URLs can be customized to not only create a well-structured website but they should also include keywords. The best URLs follow a logical path from top-level pages to sub-levels, and they should also be concise. Anything long or disorganized can cause a website to rank lower on SERPs. 

Earn Backlinks from Reputable Sites

Finally, business owners need to recognize the importance of earning backlinks from other reputable sites. Anytime a business can get a good link without sponsorships or spamming, it helps to build authority. The best way to build these links is to build relationships with other businesses that create content related to your niche. 

Find out More About Improving SEO with a Personalized Strategy Session 

Search engine optimization can be overwhelming for the average business owner. Not to mention, it’s incredibly time-consuming. Fortunately, restoration companies don’t have to struggle with SEO on their own. Vinnie Mac Restoration Marketing is here to help. Schedule a free strategy session to learn more about our services!