How To Grow Your Restoration Business: Content Generation for SEO

The key to having a website that will show up on Google searches is to use focus keywords when writing content for your website. That’s why it’s important to research keywords so you’re catering your content to what people are actually searching for. Your website should mainly consist of your core content/service pages and your related content/service pages. The use of consistent content on pages and keywords is another way on how to grow your restoration business.

Type of Content to Include On Your Website

The first type of content to include on your restoration website is core content. Core content would be pages relating to the main services you offer. Some examples for a restoration company would be:

Water Damage Restoration
Fire Damage Restoration
Mold Removal

The second type of content to include is related content. Related content would be supplementary service pages that link back to your main page, including pages relating to the more specific aspects of your work and blog posts focusing on specific topics. Examples of related content/service pages/blogs would be:

Water Damage Repair
Water Cleanup Service
Mold Remediation
Mold Testing

Remember, it’s important to focus on your main content first before you create any related pages. You don’t want to overwhelm yourself by trying to do everything at once. Main content is the most important because it’s where all your related content will eventually lead to.

How To Grow Your Restoration Business with Keywords

The best way to start creating content for your website is to look and see what your competitors are doing. Depending on where you work, the kind of competition you have will vary. For example, if you work in a large city, you’re going to have to be more aggressive with your content creation to rank for high traffic keywords.

You can look up the keywords your competition’s websites show up for using semrush.com or by just simply searching Google. Keywords are another great way on how to grow your restoration business.

Why Do We Recommend Semrush?

At Restoration marketing we recommend the use of Semrush for a couple reasons:

Semrush lets you put in a competitor's website and see the keywords and the amount of traffic the competitor is getting from those keywords.
It also shows you the page Google is using for the keyword.

Using this tool, you can create content similar to your competitors by zoning in on the keywords that get traffic. And once you have those high-traffic keywords, you can prioritize them to create the main content to go on your website. Just remember to not develop all the content at once - instead, spread it out over time.

Wondering How to Grow Your Restoration Business but don't know where to start? Download a list of common restoration keywords at https://restorationmarketing.com/keywords that will help you grow your restoration business.

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