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Creating Water Damage Restoration Websites That Will Get More Leads for Your Restoration Company
Mar 17, 2021

Creating Water Damage Restoration Websites That Will Get More Leads for Your Restoration Company

Now, if you’ve been in business for a while, you probably already have a website. But if  you don’t have a water damage restoration website, that’s where you need to start.

I’ve been shocked at just how many restoration contractors don’t have a website or how many restoration companies have websites with a poor user experience.  

Many restoration companies rely too heavily on referrals, TPAs and pay per lead services. Investing the time and resources into your water damage restoration website is an investment in your local branding and well worth it in the long run.

What Tactics Make Up Great Water Damage Restoration Websites?

water damage restoration websites

The most important factor is the user experience. The user experience includes things like the colors, readability of the words on the pages, photos, and ease of navigation. If your website looks like crap, you’re going to get crap results.


Many people think they can design water damage restoration websites by themselves, and some can with a basic content management system. But most companies don’t understand the science behind creating a conversion-based website.


At the end of the day, when someone visits your water damage restoration website, you either want them to call you or fill out a form for the services that you offer.

Top 10 Tips for Creating Conversion-Based Water Damage Restoration Websites

  1. Make sure your phone number is listed on the top right corner on every page of your website on desktop. Your phone number should stay visible at the top or bottom on mobile phones at all times.
  2. Use authentic images and video of the owner, trucks, office, and your team.
  3. Add a compelling “Call to Action” throughout the website like a Free Estimate or $100 Off Inspection.
  4. Make sure your water damage restoration website is mobile-friendly. Test it on your mobile device to be sure.
  5. Consistently create new and helpful content on your water damage restoration websites blog. Be helpful, and don’t try to oversell. No one likes to be sold to.
  6. Make sure your water damage restoration websites are properly optimized for search. One main keyword should be in the Title Tag of each website page. Example: St Louis Water Damage | Restoration Company Name (we’ll discuss more about search engine optimization later in this book).
  7. Create service pages for each of your core services.
  8. Create city pages for each of the areas you serve.
  9. Craft unique content for each website page.
  10. Include a contact form and contact details on each page.


Keep in mind, your water damage restoration websites should be the engine of your restoration marketing system. If your website is not set up for success, everything else will fail.

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