- Career Opportunities -

AI Automation Specialist

Full Time / Remote / St Louis, MO

Position Overview

The AI Automation Specialist at Vinnie Mac Restoration Marketing will be responsible for designing, building, and implementing AI-powered automation solutions that streamline our operations and enhance service delivery for our restoration contractor clients. You'll leverage cutting-edge AI systems, LLMs, and automation platforms to create intelligent workflows that improve efficiency, reduce manual tasks, and scale our agency's capabilities. This role is perfect for someone who understands both the technical aspects of AI automation and how to apply these solutions to real-world business challenges in the digital marketing space.


As our AI Automation Specialist, you'll work across all departments from PPC and SEO to client success and content identifying opportunities for automation, building custom solutions, and training team members on new AI-powered tools and workflows.


Job Responsibilities

AI Automation Development & Implementation:

  • Design and build custom AI automation workflows using platforms like Zapier, N8N, and HighLevel
  • Integrate LLMs (Large Language Models) into business processes to enhance content creation, client communication, and data analysis
  • Create intelligent chatbots and automated response systems for client lead capture and qualification
  • Develop automated reporting systems that pull data from multiple sources and generate client-ready insights
  • Build AI-powered content generation workflows for SEO, PPC ad copy, social media, and client communications
  • Implement automated quality assurance checks for deliverables across all departments

Process Optimization & Efficiency:

  • Identify manual, repetitive tasks across the agency that can be automated or enhanced with AI
  • Audit existing workflows and recommend AI-powered improvements to increase team productivity
  • Create automated data pipelines that connect our marketing tools (Google Ads, Analytics, SEO platforms, CRM systems)
  • Develop automated lead qualification and routing systems for restoration contractor clients
  • Build AI-assisted tools that help our team work faster and more accurately

Integration & Systems Management:

  • Integrate AI automation solutions with existing tools and platforms (WordPress, ClickUp, Google Workspace, marketing platforms)
  • Maintain and optimize existing automation workflows, troubleshooting issues as they arise
  • Stay current with emerging AI technologies and automation platforms, recommending new tools and approaches
  • Ensure data security and privacy compliance in all automation implementations
  • Document automation workflows and create training materials for team members

Collaboration & Training:

  • Work closely with department leads to understand their workflows and identify automation opportunities
  • Train team members on using AI tools and automated workflows effectively
  • Provide ongoing support and troubleshooting for AI automation systems
  • Present automation solutions and their impact to leadership and stakeholders
  • Collaborate with the web development and technical teams on more complex integrations

Innovation & Strategy:

  • Research and test new AI tools and automation platforms that could benefit the agency or our clients
  • Develop AI-powered solutions that can be offered as services to restoration contractor clients
  • Create proof-of-concept automations to demonstrate potential value before full implementation
  • Monitor AI automation performance and ROI, making data-driven recommendations for improvements
  • Stay ahead of industry trends in AI, automation, and marketing technology


Key Requirements

Technical Skills:

  • 2-4 years of experience building and implementing automation workflows using platforms like Zapier, N8N, Make (Integromat), or similar tools
  • Hands-on experience working with AI systems and LLMs (ChatGPT, Claude, custom GPT implementations, API integrations)
  • Experience with HighLevel (GoHighLevel) or similar CRM/marketing automation platforms
  • Strong understanding of APIs, webhooks, and how to connect different software systems
  • Basic coding knowledge (Python, JavaScript, or similar) is a plus but not required
  • Experience with no-code/low-code automation platforms
  • Understanding of data structures, logic flows, and conditional automation

Industry Knowledge:

  • Understanding of digital marketing concepts (SEO, PPC, content marketing, lead generation)
  • Experience in marketing agencies or with marketing automation is strongly preferred
  • Familiarity with common marketing tools (Google Ads, Analytics, WordPress, CRM systems)
  • Bonus: Experience with home services, contractors, or emergency services industries

Problem-Solving & Communication:

  • Strong analytical and problem-solving skills with ability to break down complex processes
  • Ability to translate business needs into technical automation solutions
  • Excellent communication skills to explain technical concepts to non-technical team members
  • Creative thinking to identify unique automation opportunities others might miss
  • Detail-oriented with strong testing and quality assurance mindset

Work Style:

  • Self-starter who can identify opportunities and take initiative without constant direction
  • Comfortable working independently while collaborating with cross-functional teams
  • Adaptable to rapidly changing AI and automation landscape
  • Passionate about efficiency, optimization, and leveraging technology to solve problems
  • Eager to learn and experiment with new tools and technologies


Benefits & Perks

  • 2 weeks PTO, plus paid US holidays
  • 100% remote work with flexible schedule within core hours
  • 401k - 4% matching
  • Direct access to leadership and a supportive team environment
  • Professional development opportunities
  • Positive work culture committed to helping employees grow within their roles
  • Work-life balance focus - we don't want anyone to burn out


Work Culture: This position comes with a lot of ownership and accountability, mixed with the support of our operations team and other specialists. Our work hours are typically a standard 40-hour work week in a "casual and fun" environment focused on positivity and encouragement. Our core values include being positive team players, maintaining integrity & accountability, staying results-focused, always being resourceful, and remaining humbly confident.


About Vinnie Mac Restoration Marketing: We're a full-service digital marketing agency near St. Louis, MO that specializes exclusively in helping damage restoration contractors increase their sales and dominate their local markets. For over 9 years, we've been the go-to agency for restoration businesses looking to generate quality leads through SEO, PPC, reputation management, and website optimization. We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service.