SEO Specialist

Full Time / Remote / St Louis, MO

Position Overview

As an SEO Specialist at Vinnie Mac Restoration Marketing, you will be responsible for optimizing our water damage, fire, and mold restoration clients' websites for search engines and driving qualified traffic that converts into emergency service leads. You'll work closely with our team to develop and implement effective SEO strategies that align with our restoration clients' business objectives, increase local market visibility, and improve user experience. Your responsibilities will include developing and executing search campaigns, providing SEO thought leadership for website development projects, and staying up-to-date with the latest trends and best practices in SEO to ensure our clients dominate their local markets.

As a specialist in both Technical and Local SEO, you are expected to be a subject matter expert who guides all SEO activities related to both content and technical elements of client websites. You'll own and oversee tasks within your expertise while working closely with the team to help restoration contractors rank #1 in their service areas.

Job Responsibilities

Strategic SEO Management:

Constantly identify long-term SEO goals for all restoration clients and create plans to achieve these goals effectively
Develop thorough SEO strategies that focus on the client's objectives and local market opportunities
Proactively provide strategic counsel and recommendations to client stakeholders
Present results, discoveries, and optimizations to clients in a clear and easy-to-understand manner, explaining changes in performance and optimization plans based on results or client requests
Accurately create, implement, and manage client performance, demonstrating knowledge of the primary KPIs related to SEO and the impact of SEO on bottom-line business metrics
Update clients and strategies as needed based on external impacts (Google Core algorithm updates, changes in client goals, competitive landscape shifts, etc.)

Technical SEO & Website Optimization:

Ensure technical and on-page SEO best practices are properly implemented across all client websites
Perform thorough SEO audits and suggest recommendations to improve website speed, indexing, mobile friendliness, crawlability, and website architecture
Work with the web development team to ensure technical SEO best practices are properly implemented on all client websites
Optimize website internal linking structure
Set up uptime monitoring for websites
Set up and monitor Google Search Console, Bing Webmaster Tools, and Google Analytics
Set up and monitor site audit tools for clients
Optimize media assets in accordance with SEO best practices
Work closely with the team to ensure that all on-page elements of client websites are on-point, including schema markup
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Local SEO & Link Building:

Develop and implement link-building strategies to build a network of off-site links that improve the relevance and authority of client websites
Optimize websites for local search to help restoration contractors dominate their service areas
Manage Google Business Profile optimization strategies
Build local citations and directory listings for restoration contractors

Analysis & Optimization:

Continually assess the effectiveness of performance by conducting keyword research, website performance analyses, content gap analyses, competitor analyses, and comprehensive content and technical SEO audits
Perform ongoing keyword discovery, expansion, and optimization
Collect and analyze data and results, identify trends and insights to achieve maximum ROI for clients
Use Google Analytics and Search Console to track website performance, identify trends, and make data-driven decisions
Monitor monthly performance metrics to understand SEO strategy performance and make recommendations for improvement
Make decisions for campaign optimizations based on data interpretation and communicate any changes required in services being provided on behalf of client performance
Continuously monitor the latest trends, search algorithm updates, and changes in the SEO world to ensure we are always ahead of the curve in our knowledge and capabilities

Collaboration & Documentation:

Collaborate with the SEO manager to drive SEO strategy in terms of on-page and technical facets
Effectively communicate with other members of the team to align goals
Communicate promptly on tasks, especially for time-sensitive tasks
Maintain quality assurance and quality control for all website changes performed
Document new processes and methods as they are defined

Key Requirements

Technical Skills:

3-5 years of hands-on experience in organic SEO
Strong understanding of technical SEO aspects like site architecture, URL structure, crawling, indexing, canonicalization, and page speed optimization
On-page SEO knowledge: skilled in optimizing meta tags, header tags, content, internal linking, keyword research, and content optimization
Experience in building and managing link-building campaigns
Local SEO: proven experience in optimizing websites for local search and helping businesses dominate their service areas
Experience using Google Analytics and Search Console to track website performance, identify trends, and make data-driven decisions
Understanding of content marketing and its role in SEO
Experience in optimizing websites for mobile devices and understanding mobile-first indexing

Performance & Adaptability:

Proven track record of delivering results in terms of increased rankings, traffic, and conversions
Experience adapting to algorithm updates and changes in industry best practices
Ability to communicate ideas effectively to clients and team members and work collaboratively with other departments like content, web development, and social media

Bonus Skills:

Experience with home services, contractors, or emergency services industries (water damage, mold removal, plumbing, HVAC, roofing, construction)
Strong public speaking skills and friendliness for client presentations

Benefits & Perks

2 weeks PTO, plus paid US holidays
100% remote work with flexible schedule within core hours
401k - 4% matching
Direct access to leadership and a supportive team environment
Professional development opportunities
Positive work culture committed to helping employees grow within their roles
Work-life balance focus - we don't want anyone to burn out

Work Culture: This position comes with a lot of ownership and accountability, mixed with the support of our operations team and other specialists. Our work hours are typically a standard 40-hour work week in a "casual and fun" environment focused on positivity and encouragement. Our core values include being positive team players, maintaining integrity & accountability, staying results-focused, always being resourceful, and remaining humbly confident.

About Vinnie Mac Restoration Marketing: We're a full-service digital marketing agency near St. Louis, MO that specializes exclusively in helping damage restoration contractors increase their sales and dominate their local markets. For over 9 years, we've been the go-to agency for restoration businesses looking to generate quality leads through SEO, PPC, reputation management, and website optimization. We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service.