Position Overview
We're looking for a skilled PPC Ads Manager to join our growing team at Vinnie Mac Restoration Marketing. You'll be responsible for managing and optimizing high-performance Google Ads campaigns for water damage, fire, and mold restoration contractors across the country. This is a hands-on role where you'll spend your days doing real PPC work—building campaigns, analyzing data, and driving qualified emergency leads for clients in one of the most competitive advertising verticals.
We work exclusively with restoration contractors and have for over 8 years. You'll be managing campaigns in highly competitive local markets where CPCs regularly hit $50-$100+ per click and every lead counts. This role is for someone who already has solid PPC experience and is ready to specialize in an industry where strategy, speed, and precision directly impact client success.
Job Responsibilities
Google Ads Campaign Management (Primary Focus):
- Create and manage high-performance Search campaigns targeting emergency restoration services
- Develop compelling ad copy that converts prospects in crisis situations (water emergencies, fire damage, mold discovery)
- Master geo-targeting strategies to dominate specific service areas, cities, and neighborhoods
- Implement sophisticated keyword strategies balancing high-intent emergency terms with budget efficiency
- Manage aggressive bidding in competitive markets where clicks cost real money
- Optimize campaigns for lead quality and lifetime value—one qualified lead can be worth $10,000-$50,000+
- Build and test audience targeting, ad extensions, and remarketing campaigns
- Manage Display campaigns to capture leads across the customer journey
- Handle daily budget management and pacing across your client portfolio (typically $3,000-$15,000+ monthly per client)
Local Market Optimization:
- Develop location-specific strategies for different market types (urban, suburban, rural)
- Implement ad scheduling based on emergency call patterns and peak demand times
- Create localized ad copy and extensions that resonate with specific geographic areas
- Monitor and adjust bids by location to maximize market penetration
- Understand and leverage seasonal patterns (winter freeze damage, summer storms, hurricane season)
Google Local Services Ads:
- Set up and manage LSA accounts as a complementary lead source
- Maintain profiles, manage lead quality, and handle dispute processes when needed
- Monitor ratings and optimize for Google Guaranteed status
Performance & Analytics:
- Track critical metrics: cost per lead, lead quality, conversion rates, ROAS, cost per acquisition
- Provide regular performance reports with actionable insights
- Conduct continuous A/B testing on ad copy, landing pages, bid strategies, and audiences
- Monitor competitor activity and market trends
- Use call tracking data to optimize for leads that convert to actual jobs
- Collaborate with our SEO, web development, and landing page teams
Client Communication:
- Communicate proactively about campaign performance and strategy
- Translate complex PPC metrics into business outcomes clients understand
- Recommend budget adjustments based on performance data and seasonal demand
- Educate clients on the competitive nature of emergency services advertising
Key Requirements
Experience:
- 3-5 years of hands-on experience managing Google Ads campaigns, ideally in high-CPC industries ($30+ per click)
- Proven ability to manage local/geo-targeted campaigns across multiple markets and service areas
- Strong experience with Search campaigns, keyword strategy, and bidding optimization in competitive verticals
- Experience managing campaigns for home services, contractors, or emergency services is strongly preferred
- Ability to problem-solve performance issues across keyword/audience targeting, ad copy, landing pages, Quality Score, and conversion tracking
- Ability to identify opportunities by analyzing data and making optimization decisions that improve ROI
- Strong communicator able to explain complex PPC concepts clearly and build trust with clients
- Comfortable managing multiple client accounts with varying budgets
Bonus Skills:
- Experience with Google Local Services Ads
- Experience with Facebook Ads
- Familiarity with Google Analytics and Google Tag Manager
- Background in water damage, mold removal, plumbing, HVAC, roofing, or construction industries
Work Style:
- Ownership & Problem-Solving: You can meet challenges head-on, tackle them, and find solutions. You meet deadlines, troubleshoot performance issues, learn new platform features, and take care of business.
- Data-Driven: You're comfortable living in the data, thinking in numbers, and quantifying everything.
- Process-Oriented: You follow established processes and contribute to building better ones.
This Role May Not Be Right For You If:
- You need constant hand-holding or guidance through every decision
- You want to stay in your comfort zone and avoid testing new solutions
- You require a freelance-style schedule or prefer working at odd hours
- You're a marketing generalist with limited PPC depth or have only dabbled in PPC
- You can't handle high-CPC, high-stakes campaigns with lower conversion volume
Benefits & Perks
- 2 weeks PTO, plus paid US holidays
- 100% remote work with flexible schedule within core hours
- Minimal meetings so you can focus on actual PPC work
- Direct access to leadership and a supportive team environment
- Professional development opportunities
- Positive work culture committed to helping employees grow within their roles
- Work-life balance focus - we don't want anyone to burn out
Work Culture: This position comes with a lot of ownership and accountability, mixed with the support of our operations team and other PPC specialists. Our work hours are typically a standard 40-hour work week in a "casual and fun" environment focused on positivity and encouragement. Our core values include being positive team players, maintaining integrity & accountability, staying results-focused, always being resourceful, and remaining humbly confident.
About Vinnie Mac Restoration Marketing: We're a full-service digital marketing agency near St. Louis, MO that specializes exclusively in helping damage restoration contractors increase their sales and dominate their local markets. For over 9 years, we've been the go-to agency for restoration businesses looking to generate quality leads through SEO, PPC, reputation management, and website optimization. We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service.
